News Details

On August 21, the 6 Exhibition Organizers’ Salon, hosted by the MICE Committee of the Federation of Consumer Products Trade Center of All China Cities, concluded successfully at Capital International Exhibition and Convention Center (CIECC). Centered on the theme Exhibition Practitioners Return Home, Exhibitions Set Sail, the meeting brought together more than 30 representatives from exhibition organizers, industry experts and enterprises. Participants included delegates from the China National Association for Liquor and Spirits Circulation, China Feed Industry Association, China Newspaper Association, China Heat Treatment Association, China Concrete & Cement-based Products Association, China Industrial Gases Industry Association, China Museums Association, Chinese Chemical Society, Zhongguancun Talent Association and so on. Through in depth idea sharing, attendees explored pathways for high quality development of the exhibition industry.

Zhang Kai, Executive General Manager of CIECC, started that as Beijing’s currently largest exhibition complex with most advanced technologies and functional facilities, CIECC boasts world class hardware facilities while prioritizing service quality as its core foundation. Over the past three months, the team has taken the world-renowned Beijing International Automotive Exhibition as a benchmark for thorough post event review. It meticulously identified gaps in operational services and formulated actionable rectification checklists, translating real event hosting experience into replicable and promotable service improvement methodologies. Going forward, CIECC will pursue dual advancement of hardware strength and soft service quality, rally cross industry resources to build a high quality development platform for Beijing’s exhibition sector.

Zhao Chuang, President of the MICE Committee of the Federation of Consumer Products Trade Center of All China Cities, remarked that this year marks the start of the 15th Five-Year Plan period, and Beijing is accelerating its development into a new global exhibition hub. As a new urban calling card for Beijing’s opening up, CIECC undertakes the vital mission of connecting global resources and empowering industrial upgrading. Against this backdrop, this Exhibition Salon was launched to build a compact, high value dialogue platform, enabling exhibition practitioners to exchange experience, spark ideas and share resources in a relaxed and pragmatic setting.

During the event, the Marketing Department of CIECC delivered a comprehensive presentation covering the venue’s core strengths, product service system and customized differentiated solutions, precisely addressing key pain points in current exhibition operations. In the panel discussion session, participants spoke freely based on their professional experience, covering hot topic issues including interpretation of Beijing’s exhibition related policies, practical demands of event organizers, optimization of venue service support, digital transformation of the exhibition industry, and cross border integration of cultural tourism and exhibition businesses.

Following the panel discussion, Zhao Chuang briefly introduced the preparation progress and core highlights of the 19th Exhibition Brand Development Conference, extending a sincere invitation to industry peers to attend the grand gathering and witness the growth and achievements of China’s exhibition brands. Afterwards, participants toured the venue and spoke highly of its hardware infrastructure and comprehensive hosting capacity.

The successful convening of the 6th Exhibition Organizers’ Salon has not only created a premium platform for in depth dialogue and resource exchange among exhibition practitioners, but also explored new paths for industrial collaborative development through horizontal communication among organizers. Moving ahead, CIECC will give full play to its platform advantages, hold regular industry exchange events, and continuously refine its service system. It will support high level international, professional and emerging exhibitions to settle and take root in Beijing, jointly boosting Beijing’s development into a high calibre exhibition city oriented toward the world and the future.