News Details

On September 21, the reservation launch event for Roewe Jiayue 07 themed Born for AI, Evolving for Families successfully took place at Capital International Exhibition and Convention Center (CIECC).

As the first model under the Jiayue product series, Roewe Jiayue 07 carries a clear positioning, which is to deliver comprehensive improvements in appearance, user experience and life quality for Chinese families.

For exterior design, Jiayue 07 comes in six colors: Crystal Purple, Agate Grey, Aquamarine Blue, Tahitian Pearl Black, Diamond White, and Jadeite Green. These premium color tones embody the refined aesthetics of a thriving era.

Its front fascia features the industry first “One Piece Starlink Headlamp”. Nearly 3,000 staggered embossed star motifs carry warm wishes for happy and complete family gatherings.

In terms of spatial performance, the vehicle measures 4900mm in length, 1910mm in width and 1745mm in height with a wheelbase of 2908mm. Its 915 litre multi level trunk easily accommodates travel gear for the whole family. It delivers a combined driving range of 1480km and pure electric range of 320km. With the pairing of high efficiency range extender and large capacity battery, it balances long distance travel capability and daily pure electric commuting.

As the world’s first AI-native automobile, Jiayue 07 is built on CPP AI-native architecture. It integrates Doubao deep into full vehicle control, navigation, intelligent driving and service ecosystem to enable underlying hardware orchestration powered by AI. The Doubao manages human-machine interaction and intent understanding, identifying where users want to go and how they prefer to go. Meanwhile, the latest Momenta R7 World Model handles physical world perception and driving decision making to translate user intent into driving actions. Their joint operation achieves true integration of cockpit and driving functions.

Hosted at CIECC, the event leverages the open space of column-free exhibition hall. The venue laid out opening zone, stage zone, and experience zone with smooth audience circulation. An arc shaped screen on stage expands horizontal viewing for audiences, complemented by professional audio lighting systems to boost visual impact and immersive experience.

Since the start of this year, CIECC has hosted multiple automotive shows including the 38th China International Auto Service, Products & Equipment Exhibition, the Automotive Maintenance and Repair Exhibition, and the 2026 Beijing International Automotive Exhibition. It has also hosted new car launch events such as Chery iCAR V27 Launch and All-new Audi A6L Family Launch. A strong cluster effect for automotive events has taken shape at CIECC. The successful reservation launch event of Roewe Jiayue 07 further consolidates such strengths and advances CIECC’s “Exhibition Plus” integrated development model.

Going forward, building on this momentum, CIECC will actively host brand debuts and new product launches. It will continuously deepen and broaden integration between exhibitions and automotive industry to build a highly influential and appealing hub for automotive events.